50 West is a behavioral science company operated by Sarah Watters.
Humans are hard. I can help.
A few ways
I can help.
GER: Growth, Retention, Engagement
Even if you build it, they may not come. I can help.
Whether it's an onboarding flow or decision about which feature to build next based on your ICP, we can provide an evidence-backed perspective to give you confidence moving forward, growing in retaining satisfied users.
Writing — Short and Snappy. Or Not.
As a behavioral scientist, writing isn’t just eloquent prose.
Small copy with big effects: I’ve written app copy for tech companies in finance, education, logistics, and health and wellness.
Medium copy that makes markets: Blog posts that aren’t ‘sloppy,’ market reports that don’t make your eyes gloss over.
Large copy that leaves the reader subscribing: White papers, book chapters, and other assets where pages are flipped.
Say hi to AI
This is (very clearly) not plug and play.
It's in our nature to avoid things even when we know that they can be (incredibly) helpful.
AI implementations are a human exercise. Exercise demands diligence and repetition, and perhaps most importantly, motivation.
I can help.
Oh the places they could go
Have a user journey?
Need a user journey?
People act in unpredictable ways.
Understanding our peculiarities helps more accurately map out behavior, and peaks, valleys, and opportunities in your experience.