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Better Behaviors, Better Outcomes

50 West is a behavioral science consultancy led by Dr. Sarah Watters.

the good stuff - August Reading

Popular Press

  1. People Overtrust AI-Generated Medical Advice despite Low Accuracy
  2. Thinking Is Becoming a Luxury Good

ACADEMIC ARTICLES

  1. Tell Me Again About Neurons Now
  2. Optimistic people are all alike: Shared neural representations supporting episodic future thinking among optimistic individuals
  3. To better combat disease, understand what makes people resilient

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