About
I'm a behavioral scientist.
I'm obsessed with why people do (some) things (and not others). I translate what people do (and why they do it) into products that work.
My work has shown up in member onboarding flows for large health insurers, in medication adherence and incentive programs, and in why AI workforce rollouts produce friction and flat usage metrics.
Speaking
I speak on behavior change, AI adoption, and the gap between knowing and doing. Past contexts include podcasts, professional conferences, and leadership offsites in healthcare and AI transformation circles.
Selected press & writing
- Financial Times — Letter to the Editor: Behavioural science suffers its own confirmation bias
- Morning Brew / Healthcare Brew — Making Rounds: Wellth's Sarah Watters on how incentives can shape patient behavior
- PharmaPhorum Podcast — Creating behavioural change through incremental, small steps
- Action Design Radio — Behavioral Snowballs with Sarah Watters
- The Decision Lab — Your Phone is the Future of Healthcare: Interview with a Behavioral Scientist
- Behavioural Public Policy Blog — Why a calorie count won't spoil a good feast
- Pacific Standard Magazine — Five Studies: The Importance and Difficulty of Talking About Advanced-Care Planning